About the trade fair
The OPTYKA Trade Fair is Poland’s premier event for optical industry professionals and one of the leading trade fairs in Europe, organized by the Polish Craft Chamber of Optics and MTP Group. The event combines an exhibition of the latest products, technologies, and solutions for optical practices with a high-caliber professional program. It provides an exceptional platform for acquiring knowledge, discovering global trends, building business connections, and networking with manufacturers, distributors, and experts who together shape the future of modern optics.
Looking to showcase your products?
Join the line-up of exhibitors at OPTYKA 2027!
Planning to visit OPTYKA 2027 as a trade visitor?
Find out more about the upcoming edition of the event.
OPTYKA 2027 TRADE FAIR – JOIN THE INDUSTRY’S PREMIER EVENT!
For years, the OPTYKA Fair has been the most important event for the optical industry in Poland and one of the leading trade shows in Europe. It is where manufacturers and distributors of eyeglass frames, spectacle and contact lenses, cutting-edge diagnostic equipment meet alongside optical practice owners, opticians, optometrists, and the scientific community. From October 15 to 17, 2027, the Poznań International Fairgrounds will once again become the focal point of the optical sector. Three extraordinary days lie ahead, filled with market premieres, showcases of innovative products, key strategic talks, and face-to-face meetings with industry leaders.
As every year, an integral part of the OPTYKA fair is the Scientific Conference held under the patronage of Prof. Ryszard Naskręcki, PhD, DSc. Thanks to the organizers' close cooperation with the academic community, renowned lecturers and experts will deliver presentations addressing current industry challenges and future directions of development.
Throughout the three days of the fair, there will also be ample space for professional presentations as well as marketing and business lectures and training sessions led by experts at the Speakers’ Corner.
Participation in the trade fair is strictly reserved for industry professionals – opticians, optometrists, optical practice owners, academic representatives, and other professionals working in the optical sector.
OPTYKA 2027 is both a comprehensive exhibition space and a platform for direct networking, discussions, and building key business relationships. The organizers will ensure an ideal environment that fosters knowledge sharing and inspires new challenges, while the rich program of accompanying events will make attending the fair not only a professional duty, but also a pleasure and a motivation for further growth.
EXHIBITION AREA
For optical professionals, attending a trade fair truly makes sense when it delivers solutions to real business challenges – such as improving customer service quality, optimizing workflow, expanding the range of services, or preparing the practice for dynamic market shifts.
Therefore, the exhibition area at OPTYKA covers a broad range of thematic scopes:
-Eyeglass frames - the latest prescription frames, dedicated children's eyewear, special-purpose glasses (sunglasses, sports, protective) and accessories.
-Lenses & care products - innovative spectacle lenses, contact lenses, and lens care solutions.
-Equipment & practice fittings - advanced optical and optometric technologies, specialized machinery, refraction and examination equipment, ophthalmic units, as well as specialized furniture and practice lighting.
-Software & business services - digital practice management systems and financing solutions.
The key element of this section will be not only the manufacturers' product portfolios, but above all the opportunity to directly compare available solutions and discuss their practical application in daily work.
SCIENTIFIC CONFERENCE AT THE OPTYKA FAIR
An integral part of the OPTYKA 2027 program will be the Scientific Conference, serving as a key educational forum for opticians, optometrists, and other optical specialists. This event is dedicated to professional development, promoting the highest standards in eye care, and presenting the latest scientific and technological achievements.
Respected experts, academic authorities, and prominent optical industry practitioners will be invited to deliver lectures and participate in panel discussions.
A detailed schedule of presentations, list of topics, and speaker profiles will be made available soon.
SPEAKERS' CORNER & MARKETING AND BUSINESS PANELS
Across all three days of OPTYKA 2027, the Speakers’ Corner and accompanying marketing and business panels will serve as a central hub for exchanging market knowledge and insights.
This dedicated zone will feature practical business lectures and training sessions conducted by experts in marketing, modern sales techniques, customer service, and brand building. It will also serve as an exceptional platform for exhibitors' professional presentations, featuring case studies and product innovations that address real market needs.
A detailed presentation schedule, topic list, and profiles of the Speakers' Corner presenters will be published soon.
Why Join Us?
Participating in the event is not only an opportunity to showcase your latest collections and innovative technological solutions. Above all, it offers a dedicated platform for:
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Benefits for Exhibitors at OPTYKA 2027
-Reaching Key Decision-Makers:Direct access to optical practice owners, optometrists, ophthalmologists, and senior executive management.
-Promoting Innovation and Market Premieres:OPTYKA 2027 is the premier platform for setting eyewear fashion trends, launching signature collections, and promoting advanced vision correction and eye protection technologies.
-Building Brand Recognition and Industry Leadership:Participation in Poland's most important trade event allows you to effectively build brand image, expand market reach, and strengthen relationships with key business partners.
-Synergy Effect (Business, Science, and Education):Combining the exhibition area with the scientific program and expert presentations in the Speakers’ Corner guarantees the presence of professionals focused both on advancing their knowledge and establishing commercial connections.
-Full Spectrum of the Optical Industry:The opportunity to showcase a comprehensive portfolio under one roof – from eyeglass frames and lenses (spectacle and contact) to diagnostic equipment, practice fittings, IT systems, software, and financial services.
-Three-Day B2B Format: Optimally scheduled time for conducting high-level commercial negotiations, live equipment demonstrations, taking orders, and finalizing business agreements.
Why attend OPTYKA 2027?
-Comprehensive Showcase of Innovation: OPTYKA 2027 presents a complete spectrum of novelties for the modern optical practice — from global trends in eyewear frame design and groundbreaking lens solutions to advanced diagnostic innovations.
-Expert Support for Your Business: Gain access to valuable insights during the Scientific Conference as well as practical business and marketing training sessions in the Speakers’ Corner.
-Hands-on Product Comparison: Test equipment live under one roof, compare products and commercial terms from leading manufacturers, and consult on your specific practice needs directly with industry experts.
-The Premier Industry Hub: OPTYKA 2027 serves as the central meeting place for opticians, optometrists, ophthalmologists, manufacturers, and distributors — creating the ideal environment to exchange expertise and build lasting professional relationships.
Looking to showcase your products?
Join the line-up of exhibitors at OPTYKA 2027!
Planning to visit OPTYKA 2027 as a trade visitor?
Find out more about the upcoming edition of the event.