Why is it worth
The OPTYKA Trade Fair is the largest business event in Poland and one of the top trade shows in Europe, open exclusively to optical industry professionals. Under one roof, manufacturers and distributors connect with optical practice owners and managers, opticians, optometrists, and members of the academic community. With each successive edition, the event expands its exhibition space and increases its exhibitor base, naturally driving growing interest among trade visitors.
OPTYKA - where presence matters
The OPTYKA trade fair brings together the optical industry’s key players – market leaders, renowned manufacturers, distributors, and growing brands. It offers direct engagement with professionals, clients, and business partners, providing a platform to showcase your portfolio among the companies actively shaping today's optical market.
Exhibiting at OPTYKA enables you to drive sales, strengthen client relationships, enhance brand recognition, and gain insights into the industry's future direction.
Meet Your Clients and Business Partners
OPTYKA gathers optical practice owners and managers, opticians, optometrists, and industry representatives under one roof. These three days provide an ideal opportunity both to generate new leads and reconnect with existing clients and partners. Face-to-face conversations accelerate the journey from initial portfolio presentation to concrete product interest, sales inquiries, and business agreements.
Showcase Your Portfolio in the Right Environment
The OPTYKA fair allows you to showcase collections, products, and solutions in full context – demonstrating their functionality and addressing target audience inquiries directly. This is especially crucial for market debuts and new launches. OPTYKA offers a live platform to show the entire industry what your company has been working on and where your portfolio is headed.
Strengthen Your Brand Through Industry Presence
In the optical sector, brand perception and active industry presence are just as vital as product offerings. Your exhibition stand serves as the focal point where your brand meets the market — building recognition, conveying your corporate identity, and deepening relationships with visitors. For established market leaders, it reinforces top-of-mind positioning; for emerging brands, it provides vital exposure to a broad audience of industry professionals.
Gain Direct Market Insights
Trade fairs are a primary source of direct market intelligence. Engaging with attendees helps you better understand client expectations, evolving needs, and user experiences regarding your products. Exhibitors can validate their portfolio against real feedback, monitor demand across product categories, and identify key trends shaping the market.
Be Part of the Industry Conversation
OPTYKA is far more than an exhibition. The Scientific Conference, Speakers’ Corner, presentations, and side events create a platform to discuss technology, sales, marketing, education, and the future of optics. Exhibitors can leverage these stages to highlight their products, solutions, expertise, and thought leadership.
Maximize Three Days of Intensive Business Networking
Participating in OPTYKA allows you to consolidate multiple strategic goals into three days: client meetings, commercial negotiations, product launches, brand building, market research, and PR initiatives. It is also an unmatched opportunity to network with fellow industry peers — from major global brands to specialized niche players.
OPTYKA 2025 – The Event in Numbers
- 153 exhibitors
- over 500 brands
- 5 041 m² of exhibition space (including special zones)
- 4 403 participans, including 3 389 visitors
The 2025 edition confirmed the growing scale of the event and strong engagement from optical industry professionals.
Join the companies shaping OPTYKA 2027. Showcase your brand, connect with the market, and leverage three days in Poznań to accelerate your business growth.
- Direct Engagement: Face-to-face contact with professional audiences and key business partners.
- Brand Showcase: Comprehensive presentation of your brand, new releases, eyewear collections, and technological solutions.
- Network Growth: Acquiring new business partners while strengthening ongoing collaborations with existing clients.
- Brand Positioning: Establishing and consolidating a strong market presence within the optical industry.
- Direct Market Feedback: Gathering real-time feedback and gaining deeper insights into customer needs.
- Industry Intelligence: Monitoring emerging trends, competitive landscape, and future market trajectories.
- Thought Leadership: Demonstrating your company’s specialized expertise, skills, and technical competence.
- Deal Finalization: Securing new commercial contracts and closing business deals.
- Global Brand Reach: A comprehensive showcase featuring leading brands from around the world.
- Industry Leaders: A central gathering for key players, established manufacturers, and primary distributors.
- Targeted Professional Audience: Attracting optical practice owners and managers, opticians, optometrists, and specialized eye care professionals.
- The Launchpad for Innovation: The main stage for market debuts, new collections, diagnostic technologies, and industry-specific solutions.
- Commercial Hub: A dedicated environment designed for business negotiations, high-level networking, and long-term partnership building.
- High-Caliber Knowledge Program: Featuring the Scientific Conference, Speakers’ Corner, live product demonstrations, and practical workshops.
